Myself and Eilidn Malcolm came up with what we think is an intellectual take on the superhero idea that was collated by our large research group. In order to get more men aged 20-40 to he doctor we came up with a new tag line and fresh image that is aimed towards women, helping persuade them to get their men to the doctor. Here are some of the images we created.The problems with our group campaign:
o It should have included a small amount of the ‘fear factor’ otherwise people do not feel the need to take any action
o The merging of the two ideas (superhero and ‘the lengths the girlfriend would go to’) was too complicated
o We hadn’t decided on a specific enough location to advertise to women
o The tag line could have been improved
o The imagery was not interactive enough
In order to fix these issues we decided:
o There should be an informative poster situated in a location where people have time to stop for a moment and read it.
o The Superhero is a more appropriate campaign that women can relate to as ‘ the lengths a girlfriend would go to’ depicted the woman as a bit too crazy and could alienate them.
o The advertisements should be put up in the changing rooms of gyms and leisure centres; as women who care about their own health should be easier to influence.
o The tag line that our larger group came up with in the initial development: ‘Save your superhero before he becomes your damsel in distress!’ was more appropriate than the tag line our group decided on for our final campaign.
o The image of a woman carrying a man, the reverse of a stereotypical superhero cartoon, should be our main image, created in a typical comic book style.
Campaign
We decided to focus on one aspect of our overall group campaign, creating a set of adverts targeting women in a relationship with a man aged 20-40.
No comments:
Post a Comment