The Brand

The term 'brand' has been described by the marketing association as a name, term, sign, symbol, design or a combination of all of these factors to identify the products qualities and services, that in turn will set the sellers product apart from all of the other sellers out there.

A good brands objectives are: a clear message, confirmation of the products credibility, evoking an emotional response from the buyer, motivates the buyer, and seals the buyers loyalty.

In order for a marketing company to succeed in branding, they must understand the needs and wants of the customer. To do this, the seller must integrate their brand strategies at every possible chance of public contact.

You have to be on the same wave length with your customers: summing up their experiences and perceptions, some of which you might influence, and some that you cannot.

A solid brand is one that will capture the hearts and surpass the expectations of the potential customers out there. It will become invaluable as the fight for customers accentuates every day. For your brand to be successful it is imperative that you spend the time researching customer attributes, defining yourself as that name, term, sign or symbol. At the end of the day, your brand is your promise to the customer and you want to gain and retain their loyalty for as long as possible.