Strengths- Sales advisors who are well trained on each specific department of the store. Free appointments with design consultants. B&Q's is a trustworthy brand, local to most people in cities across the UK. They help people with DIY projects and 'you can do it' self learning classes, giving them the confidence to do it themselves. It is known as a charitable organisation, promoting self grown produce, timber from well maintained forests and donation of materials to local schools.
Weaknesses- They are trying too hard to be the 'Jack of all trades', thus lies the 80/20 rule: 80% of their customers will only buy 20% of their business.
Opportunities- They could offer a new service to customers, for instance rather than just employing trade experts (as they currently do) they could expand that service by sending out an expert to help with the task at home.
Threats- Competitors; Homebase, Wickes, Howdens, Ikea, Magnet, Wren etc
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