The new Renault Clio Va Va Voom ad. The car in this advert is seen as something so magnificent that you don't see it until the end of the advertisement, and when you see it it's hung like a stunning piece of artwork. Also, the advertisers boldly use strong icons, the innovators of their generation, to ooze sexuality and popularity: if you buy this car, you will be an innovator. You will lead your peers into a new way of thinking. What I most like about this ad is the questions they ask to the audience during the add; What us va va voom? Is it more? Or less? Does it smoulder? Does it burn lightly? Is there a queen of it? VIVE LA RENAULT CLIO.
The Comfort ad is also another advert that pushes the benefit of their product. They focus on how movement releases bursts of freshness. So instead of getting sweaty when you move around all day, you release a really fresh scent.
Anymore adverts I come across that catch my eye, i'll be blogging about... stay tuned!
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