An example of an item I have bought recently, which demonstrates the statement above is my USB pen. It is called 'the survivor' because it claims exactly that. You can literally run your car over it, submerge it in water, drop it from height etc and it will work just the same. I bought this item because I loved the idea of having all of my important files on this one stick that could not be destroyed. I also loved the fact that it was quite chunky and had a 10 year warranty because I am forever loosing and breaking my usb pens.
SO you see.... I bought the experience of reassurance with this product. The features were all there on the packaging; 16gb memory, strong connector, waterproof and so on. However, I only noticed these details after buying the product.
Try and think of the latest gadget you have bought and think of why you bought it! You will find that you have probably had an emotional response to the product, but didn't realise this at first! The best advertisers are the ones who focus on the experience, not the features of a product.
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