SWOT Analysis

Strengths- i newspaper has a great editorial layout, which should boost sales. They use their space on the page very well and they use colour to brighten their articles. They condense all of the good and interesting stories into this one small paper that only costs 30p. You can access the newspaper electronically i.e from the internet, from your ipad, from your smart phone, anywhere you are in the world. They have crosswords and puzzles to keep you busy while on your commute. They have prizes for their crossword. they have sections for tv, fashion, cuisine, art, sport and music.

Weaknesses- They don't have enough stories that students would be interested in. They have a big sports section and only one page on fashion. They need to make the paper more appealing to women. They have a lack of opportunities to win prizes, i.e cinema tickets, concert tickets, etc.

Opportunities- They should give a small section of their newspapers as a competition prize to art students. This would give them a chance to get their work out there. They could use illustrations instead of photographs for some of the bigger stories. They could have a section in the middle that looks like a magazine version of the paper and fill it with fashion, arts, entertainment, movies, and charity events. I believe that if you give the students an opportunity to give back to their local community, they will do so. If the put coupons in the paper, such as, 20% student discounts at local fashion stores and some money off food vouchers, students will be buying this paper every week.

Threats- Their main threat is all of the other newspapers that cost around the same price and are headlining similar stories.