Advertising and "i"

One of the most important reasons to get students on board with "i" newspaper is frankly their despensable income. Especially young students that are just starting their university life and who spend a large sum of money in their first year. They will be buying all of the latest forms of technology to use to begin their studies. Subsequently, they will be easily influenced to buy things that before they may have had to ask their parents permission to buy. This new sense of financial freedom is good for advertisers. Seeing as though the "i" newspaper is on a budget and needs to think of ways to cut costs or think of ways they can bring in funds. They really need to use advertising as their corner stone to future success and growth. From looking through a few of the newspapers "i" has produced in the past. I see that their are more adverts than stories on some of their pages. The idea is not to increase the ads, but to use them more intelligently. By doing some good in depth market research on what students are buying at the beginning of their university lives and attaching some thought to what adverts go where in the paper and magazine (our insert). This will help boost a sustainable income and retain new readers.

The idea is that we capture the students attention with illustrations, photographs, coupons and magazine insert. Then, once they are drawn in, we keep their attention with interesting relative articles and adverts that are useful for their type of lifestyle.