Monday, 30 November 2009
My Packaging presentation.
Well, today I had my presentation. I had to present my ideas, thought processes and final outcomes of my new, innovative product. All of which I presented on boards, with the product sitting proud in front of them. I had less than ten minutes to pitch my ideas, so I needed to make sure that I said everything I wanted to say. I bullet pointed important factors on a sheet as a prompt. In the end I didn't really need to refer to this, but it was only there as a backup. I got good feedback from the judges and they seemed to like my product. I got positive comments and one important piece of constructive criticism, which I feel I took on board well, however I stuck to my guns and I felt the part of my product they thought was superfluous was actually needed to understand my concept. I will be posting my boards up on this site for you to look at after they have been assessed. I would really appreciate it if you could leave comments. As I would like feedback from a variation of people, all different ages that come from different backgrounds. Thanks!
Friday, 27 November 2009
Wednesday, 25 November 2009
Tuesday, 17 November 2009
My crosssearch- bibliography
Bibliography
Charters, S (2009) Journal of Product and Brand Management: 18 (4) p284-291
Design/Methodology/approach. The customer feels more comfortable with a brand if it is consistent. It is more recognisable and they know exactly what it's supposed to look like. The findings of this paper suggest that rather than wine being the same all the time it is necessary to offer a regular standard of quality with certain guidelines. Only then will consumers actually start to seek out such inconsistency. It is argued that this is relevant for other goods, such as, fashion, foods, drinks, etc. This journal also points out that it may be a good idea to get the consumers involved with the brand co-cretion.
Drapes (2007) Give fakers a reality check:Oliver, M. Martin, A: p32-33
Methods used to prevent counterfit brands; KSS coding used in all branding products. This certainlly helps to counteract fake purchases and ensures the customer they are buying the correct product.
Ehrlich, Matthew, C (2005) Symposium on Media Ethics Essay. 19 Notre Dame J.L: p519
It is the responsibility of the professionals to promote the truth- avoid fake brands/mixed messages.
Handler, Milton (1929) False and misleading Advertising: 39 Yale L.J: p22
Addresses the Issue of how millions of people are robbed every yaer when they are being sold these counterfit products. 'How can the gigantic evil of false advertising be surpressed?' Posted by Mr Humphrey.
Juggessur, J (2009) Journal of Brand Management 16 (5-6): p383-394
Title of this section: Is fashion promotion counterfit brands?
Keywords: consumption, counterfits, Fashion- High fashion brands, symbolism.
Keller, K.L (2003) Business Horizons 46 (3) p49-59
Branding in developing markets. Improving methods if visual communication to help the consumer understand what is being told or made aware to them. Developing worlds need to improve their marketing skills.
McCracken, G.D, Roth, V.J (1989) International Journal of Research in Marketing, 6 (1), p13-33
Does clothing have a code? Empirical findings and theoretical implications in the study of clothing as a means of communication.
Scopus (2008) Fashion Buisness International (June/July) : p19 onwards
"Working alongside Natilus security to help custmers guard against imitations" Encrypted 2D and 3D images are hidden in the packaging of the product to help detect what products are real.
Senfit, J (2004) Fashion Buisness International (Aug/Sept): p32-33
Kate Spade has constructed a website, telling customers where they can by the real thing. Thus clamping down on the sales of fake brands.
Wasserman, Todd (2008) Bright Ideas. Brandweek 7/28/2008, Vol. 49 Issue 28: p16-20
This article introduces a series of articels about Innovative marketing and advertising stratedies in 2008. This includes "Dark Marketing", web serial Branding, "The Fake Action-Flick Pitch", "Text messaging gets big (very big), "Petrol marketing" and breakout store brands".
Sunday, 15 November 2009
My mini breakdown.
There comes a time in any designers working life (perhaps many times) when he/she feels like their work is just not meeting up to there standards and nothing seems to turn out the way they want. Last week I had this situation with everyone of my products. I got very stressed and disheartened about the whole ordeal. I talked it over with somebody close to me and they ensured me that I was good enough and that everyone makes mistakes, "You're only human after all" he said. I thought to myself, he's right. It took me a couple of days to get my head back on track. I took one of my projects that I was struggling with and worked on it for five hours yesterday. It looks the way I want it to now and I am happy with the outcome. However, the worst project for me would have to be my web design. I just can't get the layout on photoshop that I want. I feel that it conveys no aspect of my personality whatsoever. It makes me feel awful because my tutor Phill is very good and I don't want to come across as being a bad designer when it comes to crafting websites. I think It is because I like the more hand crafted approach. Although, I really do like the look of some websites. I want mine to ooze my personality and just now it looks terrible. I know that it's not all about what it looks like at the end. We are only supposed to show that we can construct a website. I want mine to look amazing though. That's the problem I have. I think I am going to try doing it by hand and then scan the pages I make onto the computer. This is the only way I can think will show off a bit more of who I am and what I think is aesthetically pleasing as a designer. I'll try it and get back to you.
Friday, 13 November 2009
Craft Lecture.
With language and symbols and thought forms we communicate.
Zuni Ceramics and Pots- religious prayers for rain are carved into the post. They have a symbolic role to play in Zuni culture.
When we as humans make things we tend to make them in a number of different dimensions, we apply materials, we decorate, we add on linguistic symbols:
"Skill and it's meaning in art and design" quote by Adorma
The art of the maker
Design Process IDENTIFY- IMPLEMENT- DECIDE- ANALYZE- REFINE- IDEATE.
Idea- sketch- end product.
Personal, social and ethnic identities. Example of this- shells found with holes in them. Different tribes wear different beads to symbolise their identity.
We still do this today. Our tribal identifier is- what colour ipod to choose, what football top, what brand of shampoo do I buy, what clothing brand, etc etc.
Kula ritual: Circulation of symbolic objects. They have gatherings where they bring each other gifts, blankets, food, necklaces, etc. They trade them. The chief wears the highest status of shells, he then gives another high status object to one of his tribe members as a gesture of respect, if you like.
Pierre Bourdieu:
- Economic Capital
- Social Capital
"The aggregate of the actual or potential resources which are linked to possession of a durable network of more or less institutionlised relationships of mutual acquaintance and recognition." (Forms of capital, 1983)
3. Cultural Capital
Earliest form of trade
Exchange= Economic +Social Capital
Thursday, 12 November 2009
An Interesting tutorial
The other day I had a tutorial on typography and colour in graphic design. I found the colour aspect very interesting. We were shown part of a picture, which you can see below.
What do you think when you see this?...................... Of course, Cadburys. This explained how established brands don't need to keep rethinking a new logo. If they are consistent, they are more recognisable. Cadburys are very well known amongst all generations for their colour "purple". Therefore, they only need to have purple somewhere in their adverts for us to know it's them. The same goes for this advert Web Design
Over the past week I have been creating more web pages that relate to the original black page a created in the first place. After a short discussion with my tutor, we decided that this would be the best direction to take. I still after a few more bits and bobs I need to tweek, however this is how it looks so far.
Monday, 9 November 2009
Research!!!
For my package design I have decided to venture off to Edinburgh for research. I am struggling with my concept: Stone and Quinoa. So I've decided to look at what is on the market just now and what problems designers have been facing in relation to package design. Edinburgh seems to be a great place to do this, as it is full of old architectural stone buildings and it has many unique food shops. Hopefully, I will come back with some inspiration and a few new ideas.
Tuesday, 3 November 2009
Sustainable design
We don't reuse our products!!!!
In my opinion, designers are not taking the time to evaluate what happens to their product once it has been disposed of. This is a major issue that needs to be addressed sooner rather than later. At the moment I am attempting to make a bowl from resin and Quinoa and then sanding it down to give a stone like quality. This will be the packaging for a new cereal. One big issue I was facing though was the fact that, if the bowl was the packaging, people were only going to by one. However, I then gave the bowl hidden properties that help heal people with mental health problems. I would have so much of this healing chemical released each time it was used, that say after ten or so uses it would become a normal bowl again. The customer would then have to by another one if they needed more treatment. Although, they would not be left with nothing. They would still have a lovely bowl to eat their cereal from in the morning.
Poster design. Describing the process
I created a poster researching my interest in branding and how celebrities help sell products. I also documented how fake branding is detrimental to society and how it affects the population in relation to crime and the psychology of copy cats, and the buyers of fake brand names. In the next few days I will be reading journals and books and looking at internet sites like EBAY, who help fuel the ongoing problem of fake branding. For now I am left with a piece of paper and a pen, ready to ask people why they go for the Fake products over then real and if they realise what they are doing. That they are actually accomplices to a popular crime.
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