Monday, 26 October 2009
Module Brief: Packaging
Today I have been working on the third part of one of the briefs I have been given. Firstly, I had to research everything about Stone and its properties (part 1). Then I had to research all about Quinoa (part 2). Now I am at the stage where I need to combine these two materials in some way in order to make a revolutionary food with relevant packaging. After much deliberation, I finally came up with an idea. Over the reading week I spent some of my time researching mental health and hormonal imbalance. I thought, wouldn't it be amazing if you made a bowl that is made from a food that produces an almost "magical" chemical that would help the mentally ill. I then researched bipolar, PMD (Psychotic major depression), schizophrenia and illnesses of the like. I discovered that with all of these related illnesses there was a strong connection: chemical imbalances in the brain. My next process will be to develop my sketchbook with lots of distorted images that mirror how people with a mental condition view the world and their surroundings. I will be experimenting with Quinoa and resin. I will also be experimenting more with lithography in order to get the distorted images I feel portray hallucinations and delusions the best. I will be using lithography to print the ingredients and nutritional values on the packaging, as well as the "magical" element this product has. Over the next few days it will be my mission to come to a conclusion of how I am going to target this product specifically to the mentally ill. I will also try to have a name for it and the branding under way. Once I am happy with these factors, I will then begin with the 3D image making.
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