Our team has got together and decided that we are going to go ahead with the comedy road show campaign rather than the magazine insert. We think that this will be the best way to attract more readers, by associating "i" with a culture that is attractive to students: comedy. First of, we came up with a few examples of posters for this comedy road show event. However, these were not entirely successful because the comedians we chose to put on the posters were too well known and unattainable. Also, the "i" logo was too big on the face of it. It looked like we were promoting an "i" road show rather than a comedy road show. I have come up with another image that I think promotes the road show as well as "i" equally. It is only an idea and hopefully as a team, we will come up with the final image that we think is most successful.
